Released on: October 9, 2008, 3:59 am

Press Release Author: Irina Yakhneeva

Industry: Internet & Online

Press Release Summary: Mobile users are able to search for web pages and images
using multimedia and text requestsin a mix. Pioneers in universal search launched a
new mobile search engine and offered the plugin to search for similar images from
your browser.

Press Release Body: Mobile market is growing enormously fast. One of the becoming
common Internet activities is search and navigation using mobile devices such as 3G
phones and communicators. However, most services are still PC-oriented and hard to
use by mobile users. Typical issue is that the user should type keywords, using
mobile handsets, what is not easy, especially if you have to resubmit a query after
the search engine returned no good results. Another big issue is the language
dependence, especially for the countries where the majority of people do not speak
English. It becomes the bigger challenge because many of the mobile users are
located now in emerging Asian markets. Therefore, the strategic task for mobile
search is to offer easy solution, which does not depend on the language the user
speaks.

Picollator.mobi provides a new approach to mobile search. Instead of typing the
query, the user should just upload a sample image from the cell phone, or use just a
couple of words to specify the request. It only takes seconds to deliver
corresponding web pages, pictures and links to the mobile device. Picollator.mobi
supports the majority of mobile devices with Opera Mini browser. Microsoft Windows
Mobile 6.0 platform can be also used with some limitations.

Recogmission algorithms are able to find web pages using combination of images and
text. This is the innovative approach as it just like people uses different types of
information. Picollator combines text and images in the single index. It is easy to
find relevant information using visual, textual or combined (image+text) queries.
This year Recogmission was announced Mobile Excellence Awards Finalist. The 2008
Mobile Excellence Awards was founded to recognize all walks of the mobile ecosystem,
and to celebrate the best in mobile media, technology, marketing and entertainment.
"Sustaining such high levels of creativity and innovation is an exceptional
accomplishment. We commend Recogmission LLC for envisioning and creating, an
entirely new technology platform that changed how people think about mobile," said
Sarah Miller, Founder and Chair of the Mobile Excellence Awards, Recogmission has
overcome enormous challenges in successfully developing and integrating
Picollator.mobi. We are very proud to welcome Recogmission LLC as the 2008 Best
Innovator for the Mobile Excellence Awards."
Simultaneously, Recogmission team has launched Picollator plug-in for desktop
browsers to search for similar images right from the browser. User can install the
plug-in and search at Picollator.com using 'Picollate it' in the context menu after
right-clicking the interesting image at the third party website. First version of
Picollator plug-in is designed for Microsoft Internet Explorer use. The release for
FireFox is coming soon. Picollator plug-in is available at www.picollator.com.



Web Site: http://www.picollator.mobi

Contact Details: 21B Michurina str., Samara, Russia
tel. +7 846 276 42 16
fax +7 846 276 42 17
sam@recogmission.com